It was in 1974 that Mike Sinyard first started importing Italian bicycle components to a demanding US market, and realised that there was a gap in the US market for quality bike components and products that were made in the USA. It took only two years for Mike to make the transition from importing to manufacturing Specialized branded bike components, starting with the Specialized Touring Tyre.
Since those early days, Specialized has maintained its drive to produce the highest quality bikes and cycling products. They have consistently stood at the forefront of cycling innovation, creating unique systems to keep up with the demands of their pro team and individual riders.
They produced the Epic, first full suspension mountain bike to win a cross country mountain bike world championship, no doubt due to their Brain shock technology which provides the rider with the same level of pedalling power of a hard tail while activating over the rough stuff to absorb the bumps.
Specialized has a history of aggressively protecting its brand and affiliated trademarks. Bike names – for example the Stumpjumper – that still adorn their highest end bike models. Over time, Specialized has grown to not only manufacture bikes, but a huge range of cycling related components, accessories and clothing as well. It is possible to kit yourself out completely in Specialized gear, if you so choose.
Specialized makes it easy to tell their elite range of cycling products from the rest. If your bike, shoes or helmet is adorned with the S-Works badge, you can be sure that it has undergone extensive testing and development in order to create a product that is fit for service by the likes of Tour de France and World Mountain Bike Championship riders.
But Specialized doesn’t exclude the everyday rider. They currently manufacture a huge range of bike models and products to suit riders of all ages and abilities. They make bikes suitable for kids, for the daily commuter, mountain and road and for booming disciplines such as cyclocross and the e-bike market.
A bike made from the best materials needs to be ridden by the best rider. Specialized sponsors numerous riders and cycling teams around the world across all disciplines; road, mountain, track, and cyclocross. Engineers and designers use the feedback provided by Specialized sponsored pros to develop new and exciting products that you can get your hands on as well.