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The Story Behind Specialized

Once upon a time in the mid 1970s an American bike enthusiast by the name of Mike Sinyard started a bike company. Add to this story years of dedication and hard work, and you have what is today known as Specialized – a dominant global bike company. Highly regarded for its bikes, the Specialized brand also comprises accessories including shoes and apparel as well as tyres, tubes, shoes, helmets, saddles, gloves, bags, tools, bike bottle cages, computers, grips/tape, optics, wheels and pumps.


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