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From Basement To Global Brand

Working from a Vancouver basement in the late 1980s, did David Hollands and Carol Pratner ever think Sugoi would become the brand it is today? Certainly 25 years on and Sugoi is not only a major cycling clothing brand, but is now also established in the running and triathlon worlds.

The brand’s modern and comfortable designs can be found throughout North America, Europe, Asia, Australia and New Zealand, and the range includes tops, jackets, pants, hats, socks, gloves, undergarments and warmers.


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